How much have you thought about the behaviours and considerations of your target audience?
A few years ago, Google famously put out its doctrine about the Zero Moment of Truth (ZMOT): that critical moment of online decision-making.
Now Google has put together its latest take on the important moments consumers pass while on their mobile devices. It makes sense since people are doing more than ever before on their phones, from research to purchases. As Google says: We turn to our phones with intent and expect brands to deliver immediate answers. It€™s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.
Check it out and contact us to get started on a mobile responsive website or on your next targeted advertising campaign. We know mobile and can help you take your marketing to the next level, whether you€™re just starting or are refining your efforts.
RETARGETING – HOW DOES IT WORK?
Have you ever been searching for something online; for example “What are the best headphones?” – and suddenly there is an ad for a certain pair of headphones on almost every page you visit? It really gets those headphones in your head and convinces you they are the ones you should buy, right?
That’s retargeted advertising, and it is very effective.
Go social media for real estate Marketing has a Retargeting program to help you reach customers across the web.
Studies have shown that when someone looks at a product on your website and then leaves there is only a two per cent chance that they will return. However, with retargeting we can help you track and convert the other 98% and boost your sales. It is important to remember that a viewer was on your website for a reason and you need to keep reminding them to come back and take an action.
Mobile Landing Pages
A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. Mobile landing pages are mobile-enabled WebPages that display in a user-friendly format on mobile devices. Mobile landing pages can be used in your business for users to opt in to your SMS or email campaigns, advertisements, coupons, free offers, etc.
Mobile users tend to be impatient, so it is important that your landing page is eye-catching and the content is easy to read and access. When users discover a landing page on their mobile device, it is important that it is mobile-optimized. Just because it works on your desktop, does not mean your landing page will be viewed properly on a mobile device. A mobile landing page will enable your current and potential customers to easily access information and take action without leaving your site out of frustration (for reasons such as pinch and zoom and too much verbiage).
Some real-life examples of what mobile landing pages can be used for:
A real estate agent can have a targeted mobile landing page for each of their homes for sale; that way there will never be a lack of information for an interested buyer.
Restaurants can feature their menu, hours of operation, coupons, and promotions.
Coaches and other small business owners can include a video on their landing page describing their services and include an opt in section for viewers to take advantage of a complimentary strategy session.
Auto Dealers can have specific mobile landing pages for inventory items with car-specs and additional details.
Groups and organizations can create a page to inform their members of upcoming events and recruitment details.